Privacy policy


This privacy policy (the “Policy”) has been adopted by Guitars Rebellion SARL (5 bis rue René Goscinny, 75013, Paris, France) and its affiliated companies distributing the Guitars Rebellion brand (collectively “Guitars Rebellion”). If you have any questions about the collection and processing of your personal data by Guitars Rebellion, please contact our Data Protection Officer at info.grebellion[a]

Please read this Policy carefully to understand the principles and practices we apply to your personal data and how we treat it. When you use a Guitars Rebellion website or application, call Guitars Rebellion, place an order in our Guitars Rebellion store or otherwise provide us with your personal data (collectively "Contacting"), you agree this policy. In general, we are committed to the right to privacy of our customers and are aware of the importance of protecting the information we collect about them.


When you contact Guitars Rebellion, whatever the terms and means used, we are likely to collect a certain amount of information about you.

The Policy applies whenever you contact us, regardless of method or medium. It details the conditions under which we collect, use and store information about you and the choices you have regarding the collection, use and disclosure of your personal data.

Each time you contact us, you acknowledge having read and understood this Policy and agree to abide by it and to comply with applicable laws and regulations. You also acknowledge that you have read and understood the terms of use that apply to our website and agree to be bound by them.

Your contacting us constitutes valid consent to any data processing as described and detailed in this Policy. You can withdraw your consent at any time and request that we stop processing your data and/or delete it, which does not affect the validity of any processing carried out before. Please note that we may also process your personal data under another lawful basis, including to ensure the proper functioning of our websites when you access them.

If you do not agree to this Policy or do not provide us with certain personal data that we need (which we will inform you of if necessary, for example by clearly displaying this information on our registration forms), (a) you must not use our websites or applications, or benefit from a Guitars Rebellion account and (b) we may not be able to provide you with our goods and/or services.


Depending on both (i) the services provided by Guitars Rebellion that you use and (ii) the source from which the personal data processed comes and (iii) your choices and the configuration of your terminal (in particular with regard to cookies and other tracking devices), the following personal data may be collected and processed by Guitars Rebellion.


When you contact us, we may ask you to provide personal information such as:

Your name,
Your mailing address,
Your email address,
Your phone number,
Your payment details, including your bank account details,
Your preferences and areas of interest,
Your date of birth.

This information is used to set up and manage your personal Guitars Rebellion account, and/or any order you have placed or made with Guitars Rebellion, as well as to contact you. They are also used to identify your preferences and wishes regarding the products we offer.

The personal data that we need for the purposes described in this policy are indicated by an asterisk on the various pages of the websites and/or mentioned as required when you contact Guitars Rebellion. If you do not complete these required fields and otherwise provide us with this information, Guitars Rebellion may not be able to process your requests and/or provide you with the requested products and services. The other personal data that you communicate to us is purely optional and allows us to know you better and to improve our communications and our services accordingly.

We may also collect data from publicly available sources; such data will be deemed to have been provided by you.

Payment Details: When you provide us with or update your payment information, we may transmit it over an encrypted connection to a third party payment processor. This delegation is particularly justified to ensure compliance with legal and security obligations.

E-mail address: we may use your e-mail address to send you our newsletter or other electronic messages relating to our products, in particular to inform you of any new products or services which may be of interest to you. You can at any time request to no longer receive our newsletters by following the link provided at the end of each newsletter. If you wish to stop receiving further emails, please let us know by emailing info.grebellion[a]

Data contained in electronic messages: when you send us an electronic message, we may retain the information contained in this electronic message, in particular in order to process your requests or to provide you with assistance.


When you access, view or browse our Websites, or when you receive and/or respond to our email messages, the web server automatically logs details of your access and actions. This includes information about your activity and interaction with our Websites and/or e-mail messages, such as your IP address, device, browser, the webpage you viewed before arriving at our Websites, and identifiers associated with your devices, as well as login information. This information allows us to analyze how users access and use our Websites, and to monitor the performance of our Websites and any services offered on or through our Websites.

Location data: your devices (depending on your configuration settings) may transmit location data to us, in particular through our Websites. We use this information to personalize, improve and protect our Websites. For example, we may use your location data to determine local language preferences, to geolocate a post, or to present our point of sale to you.

Hypertext links to third-party sources or websites: we may offer hypertext links on our Websites leading to third-party sources or websites. We do not control and cannot be held responsible for the content or personal data practices of these third party sites. We recommend that you read their privacy policies carefully to learn how your personal data is collected and processed.

Cookies and similar technologies: all this information and data is collected automatically, in particular by means of cookies (tracking and performance cookies, functional cookies, technical cookies, navigation cookies, etc.) and web beacons. We also use Google analytics.


When you authorize third-party social networks (Facebook, Instagram, etc.) to share information and data with us, we may receive all the data that you share publicly on the social network in question as well as the information of your profile of which you authorize sharing by the social network (name, e-mail address, gender, profile photo, user code, list of friends or contacts, etc.).

We also receive information about your profile when you use a social network feature integrated into our Websites or when you interact with us through a social network. You should keep yourself informed of the terms of use and privacy policy that apply to third-party social networks and for which they are solely responsible.



Cookies are small text files which are temporarily stored on your computer or mobile phone when you visit a website. They are generally used to operate websites or improve the efficiency of their operation. Cookies help websites recognize your device and remember information about your visit (eg your preferred language, preferred font and other preferences). Most Internet browsers are configured to accept cookies, but you can modify this configuration to refuse cookies or to be alerted when a cookie is sent, as mentioned in article 3.3 below. Please note, however, that some parts of our website may not function properly if you refuse cookies.

We also use web beacons (also known as pixel tags or clear GIFs) or similar technologies to analyze the effectiveness of our websites by measuring, for example, the number of visitors to a site, the number of visitors who have clicked on key elements of a site or the Internet pages that have been consulted.


We do not use cookies to track you or identify you personally, but to allow us to provide you with the services you have requested, to facilitate your navigation on our website and the use of its functionalities, with the aim of provide a seamless experience.

We may work with other companies to install cookies, web beacons and other tracking technology on our websites. These companies help manage our website and provide additional services and products. The use of these technologies by these third parties is subject to their own terms, privacy policies and terms of use, which are not covered by this Policy and for which we are not responsible.


Most browsers allow you to manage your cookie preferences by changing your browser settings. If you accept our cookies but later wish to withdraw your consent, you can disable any cookies already on your computer and change your browser settings to block them in the future. Please consult the "Help" function of your browser for further details. Please note that your experience on our website may be affected by your refusal of cookies.


Some or all of our website may use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help us analyze the use made of our Websites by their users. The data generated by cookies on your use of our Websites (including your IP address) will be transmitted to and stored by Google on servers located in the United States. Google will use this information to analyze your use of our Websites, compile reports on site activity for its publisher and provide other services relating to the activity of our Websites and the use of the Internet. Google may transmit this data to third parties in the event of a legal obligation or if the third parties process this data on behalf of Google, including, in particular, the publisher of our Websites. Google will not combine your IP address with other data held by Google.

As mentioned in Article 3 above, you can disable the use of cookies by configuring the appropriate settings on your browser. However, this deactivation may compromise the use of certain features of our Websites. By using our Websites, you specifically consent to the processing of your personal data by Google under the conditions and for the purposes described above.


We use the data and information we collect about you to:

Provide you with all the features of our Websites. To allow the correct functioning of all the functionalities of our Websites. Personalize your use of our Websites and improve our Websites and their functions. Communicate with you and respond to all your questions or comments, including notifying you of any changes to our services and/or products. Respond to and execute any contract with you, in particular with regard to products that you may have purchased or received, in particular through our customer service in the event of repair. Manage your Guitars Rebellion account and/or your customer account, including on our online store, to transmit and/or process an order, and in particular to provide you with the best possible customer service and the information you request from us. Proceed with the management of fraud and blacklists in the event that a person has been involved in fraud with regard to our products, services or brands, in particular in order to allow, modify or refuse access to a person to our services or products, or any contact with Guitars Rebellion, and to communicate with state authorities and defend Guitars Rebellion's rights with such authorities. With your consent or under applicable laws and regulations, provide you with any information that may be useful or of interest to you, in particular on new or other products, our promotional offers and our events, by means of newsletters, invitations or other publications. Take all necessary measures in relation to your online transactions, in particular to combat fraud and non-payment.


In accordance with our business practices, we do not retain your personal data longer than necessary for the purposes set out above or in order to comply with legal requirements, unless you have given your consent. Your data may however be kept and/or archived for a limited period which may not exceed 10 years (unless legal or regulatory obligations require or authorize a longer storage period). At the end of the retained retention period, we delete your data without it being necessary for you to provide any other information.


Your personal data is processed by Guitars Rebellion SARL and/or one of its affiliated companies which distribute products and services for Guitars Rebellion. They may be transferred to or shared with Guitars Rebellion SARL and/or one of its affiliated companies distributing products and services for Guitars Rebellion, for the purposes of managing and optimizing the customer relationship as well as to send you information on our offers and our news, within the limits of your consent or the applicable legal bases.

They may also be transferred in the event of a reorganization of Guitars Rebellion, in particular in the event of a merger, absorption, split, and any other reorganization operation.

Your personal data may also be transferred to the third parties indicated below:

Third-party providers in relation to the services offered on our Websites, in particular IT service providers, consultants, providers of Website hosting and maintenance services and any other third party processing personal data on our behalf, as well as postal and payment service providers, in order to honor and execute an order you have placed on or through our Websites, or who intervene more generally in the context of your contacts with us.
Third-party contractors, in order to provide you with the products, services or information that you have requested, as well as any customer service, or for advertising based on your centers of interest and the data collected from you and/or by the use of our Websites; these third parties include carriers as well as payment and fraud management service providers.
Any person or entity on the basis of applicable law or a judicial decision: we may communicate your data to third parties if we consider that this communication is necessary to comply with applicable law, protect our rights or prevent fraud or abuse. When we receive requests for information for law enforcement or national security purposes, we review such requests carefully, including whether they appear vague, excessive or unlawful. Where permitted by law and reasonably within our control, we may notify you that such information has been requested from us. In any case, both the analysis of the request and the possibility of informing you are at our sole discretion and cannot engage our liability in civil, criminal or administrative matters.

We may transfer your personal data to third parties if and only if necessary to provide the products or services to you. In this case, these third parties are not authorized to use this data beyond what is necessary to provide you with these products or services.

In the event of a cross-border transfer, we ensure that adequate protection is guaranteed when personal data is transferred outside of France and the EEA. In certain specific cases, if this level of protection is not guaranteed, we will obtain your prior consent or establish with the recipient of the personal data a contractual framework or sufficient measures to ensure an adequate level of protection abroad. You can request access to a copy of these measures by contacting us.


We strictly apply data protection principles by design and by default and implement appropriate technical and organizational measures to limit the processing of your data as much as possible and ensure its security. In particular, and by default, we only process personal data which is necessary in relation to the specific purpose of the processing and all access to your personal data is limited to what is required for the purposes detailed in Article 5 of this Politics.

More specifically, payment transactions made with your payment details are encrypted using SSL technology.


We are committed to allowing you to make choices regarding the personal data that you provide to us or that is collected about you, in particular through our Websites. The following mechanisms allow you to control your personal data.

Regarding cookies and similar technologies: you can configure your browser to refuse all or some browsing cookies, or to alert you when cookies are used, as mentioned in Articles 3 and 4 below. above.

If you agree to receive information about offers, news and events from Guitars Rebellion, you can indicate this by ticking the appropriate box(es) on the registration form(s). registration.

If you decide that you no longer wish to receive such communications, you may withdraw your consent by following the instructions provided in any email communication. Or by contacting us by e-mail.

Please note that if you opt out of receiving marketing communications, you may continue to receive administrative communications from us, such as order confirmations or other transactions, or notifications about the activities of your account (e.g. account confirmations, password changes, etc.).


We may modify or update this Privacy Policy at any time. Any changes we make to our Privacy Policy will be effective upon posting of the amended Privacy Policy on our Websites.


This Policy and all matters arising out of or related to the Policy are governed by French substantive law, without taking into account its conflict of laws rules.

Any dispute, demand or litigation between you and us arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the courts of Paris, France, and each party hereby and irrevocably consents to the jurisdiction of such courts.